Matt's Baby Bass is my favorite swimbait thank's to its catching my new PB, a 9lber:

http://www.f150online.com/galleries/pictureview.cfm?pnum=132520&anum=3382

I fish them(and his b/g's) two ways. I pitch it next to stumps in shallow(3-6') water and just reel it back rather fast. But, most of the time, I just cast it far out, count it down to where I think the Bass will see it and then just reel it in at a steady, moderate pace. That 9 lber came while reeling it in like that but I have caught others when pitching too.

When I first started throwing one, I had added a weedless treble(Mustad W3551) hook on its belly but I quit doing that as I didn't like the 'messy' profile it presented. Their dorsal hook is sharp and will penetrate well, usually in the roof of their mouth if they're big enough to engulf it:P

Dan