only thing I've noticed about the red d/s hooks I've used (I think Gamis, haven't bought any in a long time) is that they turn bright gold really fast, just a few fish and most of the red is gone. I use them if they're the ones I have access to in a certain size, but give me the black hooks and I'm happy- One of my buddies is sold on them, he loves them on his cranks and they work great for him. Just a marketing/confidence thing I think.