These are my PERSONAL feelings...

Their crankbaits and topwater baits are weak. They're cheap because they're very low quality. Every year they come up with some horses**t sales pitch for their new baits... sound waves, eyes, blood series, etc. Those are gimmicks to catch fisherman and make money.

Their plastics are OK for the basic baits, like the Shadee Shad, curly tail worms, grubs, tubes, and lizards. Those baits are commodities. If you can find the desired size and color, there isn't much difference between brands. As the plastics become more specialized, I do not prefer BPS baits. Example: Senkos - nothing but Yamamoto for me. Zoom - I am VERY partial towards brush hogs. Reaction Innovations - Sweet Beavers are awesome. BPS knock-off baits are not worth the money.

Mike F