I watched them demo it in the big tank and I didn't really dig the action on the tail at all, it almost twists in a weird unnatural looking way. I also talked to Allen Cole himself and he had very little knowledge on the bait from the way he was answering my questions and his sort of obnoxious sales person spent more time hating on other baits than telling me why I should fish their bait. Don't mean to flame them, just giving my honest opinion. In the end, i'm sure it will catch fish when they are on the chew but i have a tendacy to believe this rings true for most of the swimbaits on the market. Just one more bait thats a little different to add to the arsenal.