Making an original plus all the testing and fine tunning takes a ton of time. Then you have to make molds and figure out how to produce them. It also has a very good looking paint job. I have to give Mickey props, It looks real good and I think the price is not unreasonable. If you think its not that hard to make, than make one and then see how much you want to sell it for. Do you remember when he first started talking about that bait? Its been a long time and he finaly got it were it is now so even if it only takes him a few hours to make(only guessing on time) one you have to figure the year or two he spent perfecting it is worth the price. As far as being made of plastic goes. I would much rather have plastic than wood. it holds paint better and is much more durable and cosistant. I am not shure but I bet it is a solid plastic synthetic typ material not a hollow cheap type bait.