Lets just say that some people are idiots and want to jack up prices on baits because they can! Just because someone cant aford a 250.00 bait does not mean there and "amature" it just means there using common sense not to waste there money. I am sure lucky craft will come out w/ something that looks just as good probaly better and they will only charge 50.00:-) If you think about it this bait is just a big crankbait 3:16 probably only pays a few bucks to get it made, if it was handcrafted out of wood carved one at a time I could understand the high price. I would be willing to bet that the mold for this lure does not cost 250.00:o