I picked up one of these yesterday and it was here this morning, very cool. The paint is kinda gay on the holo-trout but it has the broken scale pattern which looks nice.Figure I'll fish it till it starts looking like doo-doo then I'll airbrush it with a better paint job. Doesn't look like it'll last as long as a slammer, but it won't crack to pieces like the mosnter jack either. It's super fat too, to bad they don't have a bass pattern because it would fit the baits profile alot better. The one good thing about these is they will be uniform because thier injected plastic so one should swim the same as another. They could be cheaper but 30 bones is not that bad for a bait this size. I'm gonna take the tail off and replace it with something better, it looks like it came off a stocker trout. Kinda of wondering who is marketing these, well I gues we'll find out soon enough.