First off - good luck. Everyone is jumping into the swimbait market right now.

What do I want in a swimbait. I want a bait that looks and swims like a frickin trout! I see all these baits coming out lately that don't really look like a trout. You know what looks like a trout, a Castaic Hardbait, Castaic Softbait, Generic hardbait, MS Slammer, Stocker Trout, and a couple other ones. Some of these baits look more like trout than others, but they all have one thing in common. They either look like a trout, or they swim like a trout. Stocker trout doesn't look exactly like a trout, but it sure as heck swims like a trout. MS Slammer doesn't look exactly like a trout, but it has a trout profile and it sure swims nice. Castaic Hardbait doesn't swim exactly like a trout, but it sure looks like a trout. You get the drift there.

I also second what Nico said about having to re-rig, nail weight, tune repeatedly, superglue etc. Fishable baits are what stay on the end of my line. I don't have time to tune baits every trip. If a bait doesn't swim after 2 or 3 casts, I cut it off and throw it on the deck and tie on the next one. What catches fish is what says on the end of the line. I think this is half the reason so many fish get caught on the Slammer. You put it on, tune it once if you need to, then you fish it and it's good trip after trip after trip after trip. Getting 100 fish on a bait is no big deal. For $30 a bait, that's a bargain at twice the price.