Grit your teeth and pull your hair! :+

I do all the things already mentioned. First I try and speed it up, like it's trying to escape. If that doesn't work then I deadstick. Sometimes I'll just throw to an area where there were followers and leave it there. Sometimes for 1 minute. Then give it a jerk or two.

When that fails, I switch baits. Sometimes they will only follow a swimbait and never commit. Throw a 7" Senko in there and see what happens.