I went to the ISE show in Pomona and was very disappointed. It doesn't come close to a Fred Hall show. They were in one exhibit hall (if you've ever been to the Pomona Fair, you'll know they're not as big as a hall at a convention center). Half the hall was all hunting... and most of the fishing vendors were selling trips to resorts, Alaska, Utah, etc., etc.

I wouldn't go again. Not for $8 plus the $6 for parking.