the video is really bad quality, so its really hard to tell what it looks/swims like. 3 peice wood bait, they said ......
"First Look - 3:16 Lure Companies new "1-Up" swimbait. This is a three piece bait that swims mostly with the tail as trout do. These baits will be available through SwimbaitNation.com within the next 30 days. "