Hey Rob, Sorry no pics but I got a description for ya.

If you look at the bait, the top dorsal fin is actually two top
dorsal fins. There is a slit that penetrates all the way through the dorsal fins and well into the back of the bait. Second, the belly of the bait is a large slit that goes all the way up, about 1/4 of an inch or so away from the dorsal/back slit.

ok, so you thread the line through a hole in the nose of the bait which comes out into the belly slit. Then you tie on the appropriate size Owner hook (will be supplied with the bait to my understanding). The hook that works best is an Owner Plus T wide gap. The hook then slips into the belly slit and is stuck into the connecting portion of plastic that runs from nose to tail between the belly slit and dorsal/back slit.

The hook point is slightly exposed, but covered by the dorsal fin. No metal shows anywhere. Upon hookset, the hook pulls up and out exposing tons of gap.

This bait will (a) fish totally weedless, and (b) will have very high hookup percentages based on the testing Gabe Bolivar has done.

This bait will have finishes like the bass harassers, and they plan to imitate baby bass, bluegill, perch, tilapia, shad, golden shiner, trout, hitch and many more.

Price Point is going to be fairly cheap and affordable from my understanding.

Hope that helps, They got a grunt load of stuff coming out at Icast. 10 inch baits and the much slower fall baits (ROF5 and ROF0 wakebaits) that everyone has been asking for.

Mike