Guys, just talked to the boys at Reaction Strike. This bait is a prototype. The Bull Bream will be available for retailers in about 60 days, but there will be some changes made to the bait.

Please understand that this is not a knockoff of the Shell Cracker.
Prototyping on this bait started before the Shellcracker became available for sale. The bait was built from a plastic prototype. Also, it is 6 inches, not 5. It is 4 ounces, not 3. It is double jointed, not single jointed. It has a soft rubber tail, not lexan. It has a snakelike swimming action since it is a double jointed lure. I just talked to Rick and he said they are going to change the eyes, and very likely will make some tweaks to the color pattern as well.

Hope this helps,
Mike