Well I know for a fact that in testing we've had 10+ fish over 10 pounds including a 14. I have been fishing with his hard baits for about a year and have had no problem with the finish coming off. This bait was designed for pro's. It is not a bait for an amatuer to go and bounce off of rocks if you know what I mean. All I have to say it get used to the high prices guys I garuntee this is where the industry is heading...just look at cars. 10 years ago you could buy a stripped down Toyota pick up for under 10K. Now you'll be lucky to find one for under 17K. Matt hit this one on the head about the testing and building. THE BAIT WORKS!! I took one of my friends out who hardly ever throws swim baits and he missed 3 and stuck a 6 pounder. So if my donkey friend can go and catch a fish on it then why can't anyone else. So everyone can whine and complain about the price and that's fine, you are entitled to your opinion. But like I said there is a trend in the tackle industry to push the limits and the prices are going up. SO QUIT WHINING AND GO FISHING!!