Here's a few new baits for you guys to check out. You may have seen the Nezumaa Rat bait on some of the Japan sites but the other two are brand new to the market.

Nezumma Rat - approx $40-$45
http://www.calfishing.com/reviews/rats/22nd_century_nezumaa.html
http://www.calfishing.com/images/lures/rats/22nd_century_nezzuma/nezzuma_small_side.jpg

7" Swimstick - approx $40
http://www.calfishing.com/reviews/trout_plugs/22nd_century_swimstick.html
http://www.calfishing.com/images/lures/trout_plugs/22nd_century_swimstick/swimstick_side.jpg

7" 3 piece bait (no name yet) - approx $55-$60
This is the one to keep an eye on. I just got these last weekend and this bait has wicket action.
http://www.calfishing.com/reviews/trout_plugs/22nd_century_noname.html
http://www.calfishing.com/images/lures/trout_plugs/22nd_century_noname/noname_side.jpg

Reviews on everything will be a little while, I have a decent backlog, but here are the baits and if you're trying to get one, they have most at Performance Tackle 562-430-7671 and some at Angler's Marine 714-666-BOAT.