The mission fish is a fantastic bait, that produces very large bites. But it's really just a glorified texas rigged worm. It doesn't exercise many new muscles in the fishes brains, and it won't give you access to many fish you couldn't have caught on what you're already throwing.

Throwing the large baits Matt showed in his video... The huddleston, 9" slammer, and 10" triple trout are definitely a whole new program that most fish haven't seen before.

Also, everything Rob said above is dead on.