I looked in to this more carefully today.

As it turns out, all of the negative reviews originated from the same person. That account has been deactivated, and I have removed all postings from that account.

You can make whatever you like of the positive reviews. As a moderator, I encourage honest feedback, but I cannot read minds and determine people's motivations by magic. If guys are pumped on the bait, they're pumped on the bait.

I have several of the Trophy Stick baits, and although I have not fished with them much, I can tell you that they perform well and look good in the water. I'll have a full review for the lure when the time comes.