This bait has been getting some press on bassfan.com lately. It's kind of crazy how suddenly there's two bluegill imitators that are designed to lay on their side (this and the baitsmith topwater bait).
I'm feeling skeptical of the concept of a sinking bait that lays on its side but a stunned bluegill does have that tendency to spiral and quiver on it's side as it falls to the bottom. Hmmmm.
Anyone tried this thing yet? Being a tackle ho I feel obligated to purchase :)