I agree with the recommendations suggesting that you start by reading the articles mentioned. I know it was mentioned but the importance of choosing the right lead head will effect your level of success dramatically. Here's a few tips.
- Winter fish will be closer to the bottom structure, rocks, or kelp dependting where your fishing.
- Winter fish are non aggresive, and less willing to chase your bait so you want to present it slowly.
- For recommendation on color for winter I recommend clear with redflake. This color will is a good choice warm or cold but in the winter it seems to be more consistant than others for me.
-Don't be discouraged if your not catching much it's not the best time of year for fishing plastics. Stick it out and your success will improve as the bite improves.
-Fish these baits in free spool. Most bass bites will occur as the bait is falling. Keep your line tight so you can feel the bait falling at all times and thumb the spool to slow the baits descent.
-Make sure you hook the bait on straight and try it to make sure it swims straight before you waist valuable fishing time on a plastic with a broken neck.
-Scents are optional but I believe they can make a difference.
-Last but not least fish these baits on light line. 12lb - 15lb are good choices for this type of fishing.