We all know that the rods Steve mentioned are good rods. But they are a little pricey for most.

I personally wouldn't recommend the Kistler that Dan mentioned unless you're throwing small swimbaits like big hammers or Storm wild eyes. I don't think I even have more then 3 swimbaits under 2 oz. That would make a great jig stick. Kistler Helium rods are a little lighter in action then most rods. Great rods none the less! I own 3 heliums and 2 Mark Tyler Kistlers.

Just for basics:

7' 6" to 8' 6" in length. You need that long rod to really get good distance. Nothing too stiff. You want some flex in the tip. A nice parabolic bend like a crank rod. You're basically throwing BIG crank baits. Most of the rods in this catagory will have at least 8 line guides and a nice long handle.

I would check out Robs reviews and video sections at the top of the page.