I like whatever works for catching 10 pounders lol
Here's what has worked for me for fish over 10lbs

Big Hammer - 7 fish
MS Slammer - 4 fish
Castaic Hardbait - 2 fish
Generic Trout (original) - 1 fish
Generic Live Trout Softbait - 1 fish
Stocker Trout - 1 fish

Dang ... getting 10 pounders on swimbaits isn't that easy come to think of it! Kind of disillusioning to look and see that if I discount that 6 of the Big Hammer fish were bed fish I only have 10 fish over 10 on swimbaits. Probably averages out to about one per 10,000 casts. So if you aren't getting the 10lbers, maybe you just need to make 9000 more casts :)