I hear you as well. And I can't promise you that there isn't bias in the user submitted reviews as it's basically an open forum for feedback. I only screen reviews for things like profanity and things that fall way outside of the realm of good taste.

Because there can be bias in any review site, that's why it's so important to get a large volume of user feedback. The more feedback that comes in, the more likely that feedback that is unfairly positive or unfairly negative will stand out as obviously bogus.

In my own reviews (I write the main reviews for the site) I try to be as objective as I can be. I have my own inherent biases because of where I fish, how I fish, what lure types I like to fish, etc... but I make a strong conscious effort to be as objective and honest as I can be.

I hope that whether people agree or disagree with what I have to say, they can at least respect that I took the time to give my fair opinion. And I hope that if people disagree with my review they can take the time to post a fair rebuttal in their own comments. That's the beauty of the system I think :)

When I first set up the option for users to submit feedback, I wrote some review writing guidelines to address this subject. This might be a good time to revisit that writeup. It can be found at:

http://www.calfishing.com/help/review_comment_guidelines.html

Hope that helps some, thanks for getting involved.

-Rob