Cast out, let it fall to the bottom, keep in contact with the bottom and your weight and shake it gently or agressivly depending on the fishs' mood. The point is to keep the weight on the bottom and have the worm bouncing, shakeing, jiggleing in the strike zone for a long time. It is an easy technique that works incredibly well.

Lotta ins, lotta outs, lotta what have-yous