Want a great subject.
Personaly I like the use of sent.

Pitching or flippen soft plastics- I go with Bang. Why Bang for plastics. When I'm fishing into cover the bait will not hang up on a tulley. When punching through cover it seems to go through better. Less hang ups.

Open wanter swimbaits- ??? I personaly have not found the one I can say is the one for me as of yet. I've used Mega Strike, Pro Cure, Lunker Sauce and meny more. I find most of these Scents will stay on your lure extreamly well and do the tick. As for how well they stick on. I wipe my baits down at the end of the day. If you dont you can feel the resadue for the last trip.

One thing I find is you have to stick to using it. If not your wasting your time and money. Last just think of coming home form work walking into your house and you smell choclote chip cooks baking. The first thing I do is go to the kitchen grab some milk and burn my tong on some hot cookies.