This French lure was called a Vivvif (lively ?). I have reported before on this board that the one time I tried it (in a red/white color) I caught a nice bluefish trolling near the surf in New Jersey. I saw the Vivvif name again in a 2004 catalog. The brand has been taken over by a major lure maker (maybe Panther Martin?). If I recall correctly the modern Vivvif has a changed design (for obvious reasons).

Bob