As Nico said, The Idea when fishing big baits is to not fight the fish. You want to keep winding them in and not give them a chance to turn or jump or dive into cover. This works most of the time if you just overpower them and crank them in. Sometimes they will even open their mouthes while you are cranking them and it acts like a parachute. You keep cranking and they cant close it. These big fish are very dangerouse while you are fighting them. If you give them a chance there is a good posability they will find a way to get off.
If you CAN over power them you have a much better chance of landing them.

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