Joel, I think he is talking about the trout lure with the bill, not the swimbait. I would guess that the 6" Castaic Trout will be at least $20. The 12" Castaic Trout is a monster. I'm sure it will catch some big fish, but like I said, the one little hook really leaves something to be desired. There's way too much real estate where the fish could hit that 12" lure and not get hooked.